Our Startup Community

The Value Chain Generation supports the following startups:

Cotton Conversations is a company developing a method to achieve radical transparency in agricultural supply chains. The focus is mainly on the poorer developing countries where most of the world’s cotton is produced, and information flow with modern technologies is lacking Transparency is constructed through story harvesting in the field about developments which are taking place in communities. By letting communities tell their stories in an open-ended manner, the scope of information gathering is broadened, augmenting analytical capabilities which vastly exceed the capacity of what  traditional structured survey methods would hold possible. Story content could range from information on production, or content related to social and environmental development in general. Backed by a software tool and teams of well-trained interviewers, CC can storyharvest a vast area in a very efficient and timely manner. This radically changes the pace and depth with which data can be gathered and assessed, and thereby increases the value of assessment information. Through story tagging by interviewees, the software can process data and reveal emerging patterns on impact to (farmer) communities which under conventional assessment methods would be impossible, or take months to achieve.

The Tipping Point  is a new venture that connects consumers to producers so that both groups together can materialise their vision for a better world. TiP creates a market for producers sustainability services by providing access to consumers support at the check-out counter, and by providing consumers with a choice for the initiatives they aim to support. TiP proves that sustainability is a question of supply and demand.

TiP was recently competing on the Unreasonable Institute market place for crowdsourcing  support to enter their business incubation program. Thank you for your support!


BV-Boerenverstand (translated freely form Dutch Farmers’ Common Sense Incorporated) is a startup that aims to make farmers’ environmental services tradeable. Through its’ production system certification scheme, BV-Boerenverstand offers farmers the opportunity to a) reduce their own internal production costs, while b) getting rewards for delivering environmental benefits that would beforehand just dissipate as public goods. Through collecting environmental services from farmers, BV-Boerenverstand is building a marketplace for environmental services, where large public and private organizations with sustainability objectives can purchase environmental performance